How to self-identify as an MBE within Leafly Biz

  • Updated

Leafly identifies retail partners that self-identify as a Minority Business Enterprise (MBE) in various spots on our platform. We follow Minority Business Enterprise (MBE) designations, highlighting businesses which are at least 51% owned, operated, and controlled on a daily basis by one or more (in combination) people of the listed ethnic minority, and/or sexual orientation & gender (e.g. woman-owned), and/or military veteran classifications listed above.

We will add these tags to your dispensary profile. This data may also appear in our editorial coverage, in anonymized data sets, or with your store featured by name.

If your dispensary, or the dispensary you manage, is categorized as an MBE, please follow these simple steps to self-identify your business within Leafly Biz:

Once in ‘profile settings’, navigate to the ‘features & identifiers’ tab.

  • Click any of the checkboxes that apply to your business identity attributes.
  • Click ‘save’.


For any issues or concerns, we kindly request that you contact our support team at They will be more than happy to assist you in resolving any problems you may encounter.