Brand linking on Leafly is important because it enhances a cannabis brand’s visibility, credibility, and control across the platform. When a brand is officially linked to a product, its name, logo, and profile appear alongside listings, increasing recognition and trust among consumers. It ensures that customers see accurate, verified information. It boosts discoverability both on Leafly and through search engines, while enabling verified customer reviews that further build consumer confidence.
This article discusses the significance of brand linking and provides steps to ensure that your menu products are linked to brands in our Leafly database.
- Understanding Brand Linking
- Brand Data Verification
- How to: Add Brand Data to Menu Items
- Bulk Adding Brand Data to Your Menu
- Adding a Missing Brand - Brand Suggestion
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How to Unlink an Item from a Brand in Leafly Menu Manager
Understanding Brand Linking
People research products from various brands on Leafly throughout the day. By connecting brands in our database to menu items, locations can attract more traffic and orders from users looking for products. Locations with brand linking can be found through the search feature on Leafly or by visiting the brand page.
Brand linking can be achieved either manually or through your current POS integration. Some POS providers can seamlessly transfer strain data to Leafly Biz. If yours doesn’t, you must manually select the brand for each item.
Brand Data Verification
Reviewing Your Menu Items
To review your brand data on your products, follow these steps:
- Log into your Leafly Biz Dashboard
- From the left-side panel, click the Menu option
- Click on Menu Manager from the drop-down
In the Leafly Menu Manager, you can check for menu items that are missing brand data by using the Menu filter.
Look for the "Incomplete Item Data" section, and then check the checkbox next to the "No Brand Name" option. If you don't see this option, it means all your menu items have brands linked to them.
When you select this option, your menu manager will automatically filter to display only items without brand data attached to them.
Additionally, clicking on the 'Brand Name' option from the Filters menu will expand. From there, you can scroll through the list of strain names and locate the menu items in Menu Manager
🔗 Want more information on our Menu Manager filters: Learn More - Menu Manager filters and item sorting
How to: Add Brand Data to Menu Items
To add Brand Data:
- Scroll, filter, or search to find the menu item you want to update.
- Click on the menu item to open the editing overlay.
- Find the Brand Name section for the menu product
- Enter the brand name in this field. The Leafly Menu Manager will generate some results.
- Click on the result to link this product to the brand.
- Click on the 'save and set active' button to apply the changes.
If the brand cannot be found, click on 'No brand to link to right now', this will still populate the brand name, but it will not be linked to a brand page.
Bulk Adding Brand Data
You can bulk add brand data to your menu items by accessing the Leafly Menu Manager. To do so:
- Select the items you wish to update
- Click the 3 dots
- Click the Set brand option
- When the overlay appears, type the brand you need to update the products to
- Click Save for those changes to apply.
Menu items that are enriched cannot have their brand links changed until that link is removed. Any menu items selected for these changes via the bulk actions will not be updated.
Adding a Missing Brand - Brand Suggestion
There may be occasions when you are unable to link a brand to menu items because the brand has is not on Leafly. If you notice that we are missing a brand, you can request its addition to our database so that you can properly link your menu items.
Brands that are missing, will appear with a caution symbol on the menu item itself.
Additionally, when viewing the item on the main menu manager page, the brand column will not display a green check mark, which indicates that this brand is on Leafly.
If you need to add a brand, click on the let us know hyperlink directly under the brand name. Once doing so, a pop-up will appear.
Once submitting your request, an email will be generated and reviewed by our Compliance team to make sure the brand can be listed on Leafly. Regardless of the decision, or if there are any addtional questions, you will hear back from them directly.
How to Unlink an Item from a Brand in Leafly Menu Manager
If you’d like to make changes to an item’s photo, brand name, strain name, or description, you’ll first need to unlink the item from its associated brand listing. This gives you full control over editing those fields.
Follow the steps below to unlink an item from a brand listing:
Step 1: Log into Leafly Biz
Go to Leafly Biz and log into your account.
From your Dashboard, navigate to Menu Manager.
Step 2: Locate the Item You Want to Edit
Use the search bar or scroll through your menu to find the product you wish to update.
Click on the item to open its product details page.
Step 3: Unlink the Item from the Brand Listing
Click the remove link to edit button.
Confirm that you’d like to unlink the item when prompted.
Note: Once unlinked, the item will no longer automatically sync details from the brand listing.
Step 4: Edit the Item Details
Now that the item is unlinked, you can make manual edits to the following fields:
Product Photo – Upload a custom image.
Brand Name – Enter a different brand or remove branding.
Strain Name – Modify or clarify the strain type.
Description – Add unique product notes, effects, or usage details.
Once you've made your desired changes, don't forget to click save & set active to update your menu!
For any issues or concerns, we kindly request that you contact our support team at help@leafly.com. They will be more than happy to assist you in resolving any problems you may encounter.