Keeping your brand’s business profile up to date isn’t just good housekeeping, it’s a critical part of how customers find, trust, and choose you. Your profile is often the first impression you make. In this guide, we’ll walk through why maintaining an up-to-date profile matters, the key areas to focus on, and how even small updates can have a big impact on your visibility and customer engagement.

This guide covers the following:

Accessing your Dashboard

To update your Brand Business profile:

Log into your Leafly Brand Biz Dashboard
Select Business Profile on the left navigation panel

Updating your Business Profile

Below you can find more information on the fields found on this page, and whether they are required to publish your profile and for your page to be live on the site:

Field Name	Information	Required?
Displayed business name	This field is auto-completed during the initial creation of the listing by the Account Team. If this field needs to be updated, or adjusted, please reach out to help@leafly.com	Yes
Tagline	60 character limit Appears underneath your brand name on your Leafly page	Yes
Description	No character limit Appears underneath the Our Story section on the About tab of the brand profile Great way to give background and exposure to your brand!	Yes
Website	100 character limit Appears at the bottom of the brand page	No
Email	50 character limit	No
Cannabis Licenses	Add your license(s) to your profile and include the country, as well as the state or region	No
Logo	Image Requirements: 300x300 image and ensure that your logo art is atleast 20 pixels away from the edge Appears on the brand profile and within search results on Leafly	No
Brag a Little!	Use this section to highlight new product lines you’re launching, tell your founding story, or introduce your brand values to future customers. Share your video: Video will show on your profile page on leafly.com. Paste a link to your 16:9 widescreen video from youtube.com, youtube.ca, or youtu.be. 100 character limit Product Spotlight: Choose up to 3 products to display at the top of your catalog. New, trending, anything you want to feature! Take advantage of image customization for extra pop.	No

FAQ

Why am I unable to publish my Business Profile?

You will need to make sure you have all the required fields completed before you can publish or save changes on the page. Displayed Business Name, Tagline, and Description are necessary pieces of information in order to publish the page.

Why is my logo uploading as a broken image?

Images will fail to upload if they have a special character (#$%&) in the file name. Simply rename the file and attempt to re-upload the logo.
If you continue to have issues, please reach out to help@leafly.com and provide the original file to the Support Team for troubleshooting.

For any issues or concerns, we kindly request that you contact our support team at help@leafly.com. They will be more than happy to assist you in resolving any problems you may encounter.